Running a small business definitely has its headaches. In addition to the demands of everyday business there are problems of constantly changing technology, hanging on to customers, and an ocean of competitors out to steal your loyal customers from you. Innovation and uniqueness really count in the cut-throat business world. Having a successful marketing campaign may be the only difference in hanging on to your customers and having them slip through your fingers to your competitor's waiting hands.
Advertising is a must, as any business owner knows. But do you want to keep using the same generic direct mail ideas year after year? Or do you want to really grab the attention of every single person who sees your campaign? Great direct mail ideas can be just the thing you need to stand out from the crowd and make your company’s name stick in potential customers’ minds.
The wallet mailer is among the best direct mail campaigns available today. It is an ingenious mailer system that resembles a wallet, containing mock money with the logo of your business and offer details on the mock bill. Look-alike credit cards and a sheet present the details of your business are also included in the wallet. A direct mail piece of this kind will bait the receiver to open it immediately in order to find out what really your offer is.
When sent to existing customers, the wallet-mailer is a great way to reward loyalty and initiate return visits. Put several coupons in the mailer and promise an additional reward for referrals, and your customers will be happy to share their “money” with their friends and family. It doesn’t matter what type of business you own: the wallet-mailer’s contents are tailored to your business and to the specific offer that you’re advertising at the moment. Whether you’re selling flowers or, well, wallets, the wallet-mailer is a fun way of letting your existing customers know that you want them to come back.
But what about the other important group of direct mail recipients: new customers? Will a new customer even open an unsolicited piece of mail from a business they’ve never heard of? If you’re sending out a plain white envelope with a boring sales letter inside, you can bet it’ll end up in the trash unopened.
But if you send wallet-mailers packed full of coupons that look like money, the chances are good that your potential customers will be so intrigued that they will at least open it up to see what’s inside. The curiosity alone will drive your potential customer to play around with the mailer and see what you’re trying to sell them. And once they’ve seen the great offer you’re sending them, they’re already halfway to becoming a new customer.
Catchy direct mail campaigns have been around for a while. However, the wallet mailer is a really eye-catching way to catch the attention of new customers and generate repeat business from existing customers. The contents can cover the range of business needs and can be tailored to different approaches, whether more formal or humorous. Once you set this in motion, the buzz it creates will do its job in increasing your sales.
Author Resource:-
To learn more about the wallet mailer, visit Wallet-Mailer.com.
Daiv Russell is a marketing strategist with Envision Software. Visit our site to learn how to apply the 4C formula for web marketing success.
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