If you're in the lawn care business, you're always in the market for new business. Customers move, change jobs, and disappear for all sorts of reasons. You must consistently bring on new customers to replace those you lose - even when you're the best lawn care there is. It's just not enough to do a good job -- you must determine a means for new customers to understand that you have a great lawn care service and how to locate you. One of the best ways to handle this need for additional sales is to pick up a set of magnetic vehicle signs.
Give me a moment of your time to learn how magnetic signs can get new customers calling you, and picture your lawn care business enjoying the benefits:
1. Your magnetic signs create an immediate response. There's no need to wait for printing and distribution like with yellow pages or valpak advertising. With a carefully crafted marketing message, you'll get customer calls immediately. Several of my clients have received calls from people driving right next to them to see if they could schedule a time for a bid.
How's that for fast? The magnetic signs absolutely bring in the customers and they will pay for themselves over and over again.
2. When a neighbor sees your sign, they believe they can take a chance with you. Since someone just like them has already hired you, they'll just assume you're worth taking a chance on. Quite a few of my clients have get asked to come next door for an estimate while they're in the middle of delivering an estimate to their neighbor.
3. Magnetic signs are a one time expense. After you have your magnetic vehicle signs , they're all yours. Unlike newspaper ads or yellow pages marketing, there's no need to keep paying month after month to keep the customers coming in. Simply by doing the driving you already do or keeping your truck parked in a good location, you are putting your name in front of people who are most likely to use your lawn care services.
4. The signs come off easily. Today, community associations limit the kind of advertising that can be displayed. Since you can easily remove your magnetic signage - you instantly solve the problem. Just take your magnetic sign from your truck, and you're in.
5. With attractive and eye-catching magnetic vehicle signs, your business stands out from the others and get noticed. The key to making this work is spending time working out layout of your truck signage. You need to work with a magnetic sign maker who will partner with you to create a powerful marketing message. You are an expert at lawn care, and you need to partner with a magnetic sign maker who is an expert at bringing you more customers. Request and review a proof before your signs are finished.
6. Your signs are easy-to-maintain and long-lasting. Simply follow the directions your magnetic sign maker provides. Every sixty days or so, the magnetic signs should be taken off, washed with a mild detergent, and then air-dried. Quite a few of my clients have had magnetic vehicle signs for years that look as great as they did when they were made.
7. This is a great, cost-effective tool for attracting customers. Magnetic signs are so much easier to afford than nearly every other form of advertising. The cost of a set of magnetic signage will only run you about $80 - that's a lot less than yellow pages or newspaper advertising.
Imagine the opportunity here: since magnetic signage is so affordable, with the support of your friends and family, you could have a fleet of cars all around your area advertising your lawn care company and phone number. That would bring in so much business you might need to expand just to keep up with the demand.
Before you pay one red cent on your magnetic truck signage, though, you need to realize that not all magnetic signs and sign companies are alike. You need to read the consumer message available on http://www.magnetic-signs.info prior to selecting a sign maker. You'll save yourself a great deal of effort, money, and trouble.
Daiv Russell is a small business marketing consultant with Envision Web Promotion specializing in small business marketing and internet marketing. Learn how to make your lawn care business start bringing clients to your doo. Or get a daily dose of wisdom from his Small Business Marketing Blog
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